94% VTR across OTT platforms

Channel:

Partner Agency:

Key Highlights

3X

Lift in
CTR (DV360)

94%

VTR across
OTT

3.8Mn

Views across OTT

Challenge

Aditya Birla Capital aimed to establish SIPs as the “Sabse Important Plan” for wealth creation, while driving engagement to their SIP offerings online across OTT & programmatic platforms

Awards

Silver

Best Data-Driven Marketing Campaign

"We set out to go beyond surface-level awareness and meaningfully engage audiences actively exploring wealth creation. The challenge was reaching these intent-rich segments at scale, without losing precision or personalization. That’s where AudiencePro came in. By turning insights into activation-ready audiences, the platform helped us deliver highly relevant messaging in formats that captured attention and sparked real consideration for SIPs as the ‘Sabse Important Plan’. In doing so, AudiencePro not only addressed a clear need gap in the market—it helped create a new category for insight-led audience planning at scale."

Darshana Shah,

Chief Marketing Officer, Aditya Birla Capital

Solution

The brand and the agency selected relevant 2P segments from the AudiencePro platform.


AudiencePro 2P deterministic segments were activated on JioHotstar, Sony LIV, Display and Video 360, ZEE5.

Ad Experience

AdLabs at AudiencePro created a tap-and-swipe ad journey that revealed SIP as the Sabse Important Plan, linking life goals with financial planning and nudging users to start their SIP instantly.

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Results

AdLabs creative solution, combined with AudiencePro 2P segments,
brought out results that were nothing short of exceptional!

3X

Lift in CTR (DV360)

94%

VTR across
OTT

3.8Mn

Views across
OTT