Channel:
Partner Agency:
lift in
Dwell Time
The challenge on hand was to find the most relevant Audience Segments that would not just click the ads but also spend a good quantum of time on the AMD website.
"We wanted to try AudiencePro the minute we figured out how sharply the platform identifies B2B audiences. The platform surprised us by delivering 50% improvement in time spent on site. Never before have I seen the power of data in action like we did during this campaign."
Piush Sehgl,
Channel marketing Manager, AMD India
"We have been using Vserv AudiencePro for a while now and we have seen consistent performance across campaigns. What I really like about Vserv AudiencePro is that it gets better with time, staying invested helps it's alternate intelligence engine learn better which in-turn helps you improve your campaign performance."
Junaid Hakim,
Co-Founder of Narrative Asia
Using the AudiencePro platform relevant B2B audiences were leveraged through programmatic ads which helped AMD target SME business owners, CXOs, and companies with an employee size of 50+ or a turnover of 5 crores or more. Leveraging the power of quality 2P segments from AudiencePro platform on programmatic platforms allowed brands to find their niche audiences across the open internet.
With AudiencePro partnership, AMD achieved exceptional results
Increase in Dwell Time of visitors
Million B2B users targeted
CTR
Clicks