Channel:
Partner Agency:
Mobile Apps & Marketing
Use of Rich Media/Video/Interactive content
Unique Reach
User Interactions
Engagement Rate
To effectively raise awareness of AU Bank's digital banking platform among its digitally savvy target audience, our goal is to craft an innovative mobile campaign. By harnessing fundamental consumer insights, we aim to create highly engaging and innovative digital content that not only captivates the audience but also drives brand consideration within AU Bank's relevant target demographic.
"Badlaav Humse Hai campaign has helped AU Bank brand grow multifold across multiple brand track metrics over the past 6 months. Partnership with Vserv has helped us in leveraging basic consumer insights to deliver highly engaging & innovative content on digital media to drive brand consideration across our relevant target audience."
Akshay Tapase,
Senior Vice President - Digital Marketing, AU Bank
We leveraged the AudiencePro platform's deterministic data insights and audience segments to create a custom cohort for AU Small Finance Bank to provide them with precise audience segmentation. With AdLabs, the creative wing of Vserv, we created a rich media solution to achieve widespread awareness. We identified that video calls are very common across all segments of society and celebrity endorsements have an extremely positive impact on the user’s purchase behavior. Based on these insights, the team cracked an innovative engagement for AU Bank’s campaign by creating an ad unit completely covering the users' screen to look like an incoming Video call from the ace Bollywood actor, Aamir Khan himself!
The ad featured a 'green answer call' icon, enticing users to interact by tapping it and answering a call from the Bollywood star. Upon interaction, it automatically played a video ad from the bank starring Aamir Khan and Kiara Advani, informing users about the monthly interest payout feature on AU Savings Account. The ad also allowed users to initiate the online account opening process through an advanced Video Banking service.
This creative and relatable ad format resonated with the bank's target audience, earning significant praise on their social media profiles. The full-screen ad, featuring a call from Aamir Khan, had an element of surprise that piqued users' curiosity and encouraged them to engage with it.
With AudiencePro, the AU Bank brand grew multifold across multiple brand tracking metrics.
Unique Reach
User Interactions
Engagement Rate
