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Audi aimed to boost Q3 car awareness and engage the target audience through programmatic channels with a rich media experience. The challenge was to captivate High Net-worth Individuals (HNI) and effectively target them across programmatic channels.
Maximizing Mobile Advertising / Programmatic and Machine Learning
"We are thrilled with the success of our rich media campaign, powered by AudiencePro, and in collaboration with PHD Media. The outstanding 3X engagement rate reflects our ability to captivate and engage our target audience, allowing them to experience the Audi Q3 in a truly immersive way"
Moupriya Das,
Assistant General Manager, Audi India
Partnering with PHD Media, we merged creative excellence from AdLabs with AudiencePro's consumer intelligence to craft an exceptional consumer experience. Activating our campaign across programmatic channels, we pinpointed key deterministic 2P Audience segments from Vserv AudiencePro. These segments included high-value credit card transactors, luxury car owners, affluent travelers, and salaried professionals with an annual income exceeding 20 lakhs, optimizing programmatic efficiency. Our rich media ad campaigns were then delivered through curated custom cohorts of deterministic 2P segments on programmatic platforms.
Creative wizards at AdLabs weaved the magic of 3D anamorphic ad format to bring out the interactive rich media ad unit Users were able to explore the features of Q3 car using 3D anamorphic ad format with added interactivity right from their smartphones
AdLabs creative solution, combined with AudiencePro 2P segments,
brought out results that were nothing short of exceptional!
Engagement Rate surpassing planned target of 1%
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