higher VTR on YouTube, Meta & OTT (Voot, Zee5)
Bajaj Consumer Care faced the challenge of promoting their premium-priced Bajaj Almond Drops Hair Serum infused with oil to the right set of audiences while simultaneously achieving unduplicated reach across multiple channels
"....Vserv AudiencePro helped us to sharpshoot our target audience with its transactional segments. We were able to layer Meta audiences with Vserv AudiencePro 2P deterministic audience segments across hair and beauty categories, which gave our campaign a heavy boost by delivering almost 5X CTR."
Head of Digital Marketing, Bajaj Consumer Care
"At PHD, we're believers in creativity and its many applications - especially when it comes to harnessing data and wielding it to cut through the noise. With the inventive application of customer intelligence, Vserv's collaboration with us sharpened and elevated this campaign's audience targeting, thereby helping our client, Bajaj Consumer Care, achieve great results."
CEO of PHD Media
AudiencePro joined hands with PHD Media to run the campaign with Bajaj Consumer Care. Leveraging our AudiencePro platform, with 700+ attributes and 550Mn+ user profiles, we activated over 12 million premium audiences across Meta, YouTube, and OTT platforms. We identified key segments like modern trade offline transactors, beauty, skin, and haircare product shoppers, online fashion transactors, and OTT paid subscribers to activate them across channels.
Our one-stop AudiencePro platform streamlined campaign activation, achieving unduplicated reach for Bajaj Consumer Care:
CTR on Meta
higher VTR across YouTube, Meta and OTT channels