D2C Jewellery Brand - Bluestone Achieves 2.2X Higher RoAS

Channel:

Key Highlights

2.2X

Lift in ROAS

35%

Decrease in Cost Per Sales

Challenge

Identifying and reaching premium jewellery buyers at scale across digital platforms while maintaining campaign efficiency and controlling cost per sale.

"AudiencePro empowered us to truly measure impact in our online and offline sales by running controlled campaign delivering consistent results."

Mikhil Raj,

Chief Product Officer - Bluestone

Solution

Activated high-intent audience segments across Google VAC and Meta to improve audience precision, increase purchase propensity, and drive stronger ROAS with lower cost per sale.

Results

2.2X

Lift in ROAS

35%

Drop in Cost Per Sales