Channel:
Lift in RoAS Achieved
Decrease in CPS
Bluestone aimed to amplify its visibility and drive online sales through Google's Video Action Campaigns (VAC) and Meta ads, targeting premium audiences who would have potential to buy jewellery, while maintaining a lower Cost Per Sale (CPS) and delivering higher RoAS
"With Vserv's AudiencePro platform we're seeing significant uplift in key performance indicators like Billing Per Order (+19%) and Install to Purchase rate (+64%) over existing campaigns whilst maintaining the benchmarks for RoAS."
Arif Ehsan,
Head of Digital Marketing, Domino's
AudiencePro leveraged its deterministic 2P audience segments to create custom cohorts. We indentified most relevant audiences like jewellery & watches transactors, air travel transactors, travel agents and online travel service transactors, hotels and resorts transactors, entertainment seekers, consumer electronics, and many more which were activated on Google and Meta.
Lift in RoAS Achieved
Decrease in CPS
Lift in Click-Through-Rate