Channels:
Best Data-Driven Marketing Strategy
Best Data-Driven Marketing Strategy
Reach Across platforms
Lift in CTR on Meta
Launching Boat's new line of Active Noise Cancellation-enabled Audio wearables posed a significant industry-wide challenge: promoting this product benefit with limited avenues for immersive user experiences. The goal was to amplify brand awareness and deliver a remarkable consumer experience across Programmatic and Social channels.
Best Use of Mobile - Customer Engagement
"We at boAt are always looking for creative and cost-effective solutions to connect with out target audience. Vserv’s experiential and programmatic ads have helped our brand further strengthen its position and draw attention to ANC feature. We look forward to working with the team on many more exciting campaigns."
Vivek Gambhir,
CEO, boAt
As the catalyst for technology, AudiencePro empowered boAt's objective through the synergy of analytical prowess and creative ingenuity, by combining data and innovative thinking. Using deterministic data insights from AudiencePro platform, we identified a highly relevant audience including relevant online and offline shoppers comprising GenZ audience, gaming app users, edutech transactors, music and video streaming services users and many more. We further utilized AdLabs, the creative wing of Vserv, to create an exceptional mobile consumer experience. The campaign yielded remarkable success in strengthening consumer affinity for the brand.
We developed an immersive ad experience with an audio-driven rich media ad for boAt. The experience allowed users to virtually test noise-canceling products. By encouraging ad interaction, a single button press muted noise in the audio ad, authentically showcasing the ANC-enabled boAt product experience.
The campaign achieved great outcomes:
Reach across platforms
Lift in CTR
VTR (planned- 45%) on Meta
User interactions on the remarkable consumer experience
Engagement Rate on Rich Media
