CaratLane drops cost per Add to Cart by 33%

Channel:

Key Highlights

33%

Drop in Cost per Add to Cart

30%

Lift in Content view

Challenge

Caratlane aimed to drive consideration through a Meta campaign & optimize its add to cart by targeting affluent audiences & potential jewellery shoppers, while achieving a high content view rate

"With Vserv's AudiencePro platform we're seeing significant uplift in key performance indicators like Billing Per Order (+19%) and Install to Purchase rate (+64%) over existing campaigns whilst maintaining the benchmarks for ROAS."

Arif Ehsan,

Head of Digital Marketing, Domino's

Solution

We carefully selected the most relevant 2P segments from AudiencePro data insights to create a custom cohort which encompassed jewellery & watches transactors, air travel transactors, travel agents and online travel service transactors, hotels and resorts transactors, clothing transactors, clothing and accessories transactors. Leveraging AudiencePro, we combined AudiencePro 2P data with Meta Interest segments, achieving precise targeting.

Results

33%

Drop in Cost per Add to Cart

30%

Lift in Content view

4K+

Add to cart