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Lift in CTR
Lift in Clicks to Landing Page Views
Crocs aimed to boost brand visibility and generate quality leads for their footwear by leveraging Meta ads to target the right audiences.
"At PHD, we're believers in creativity and its many applications - especially when it comes to harnessing data and wielding it to cut through the noise. With the inventive application of customer intelligence, Vserv's collaboration with us sharpened and elevated this campaign's audience targeting, thereby helping our client, Bajaj Consumer Care, achieve great results."
Monaz Todywalla,
CEO, PHD
AudiencePro leveraged its deterministic 2P audience segments to create custom cohorts. We identified most relevant audiences like high-quality footwear transactors, beauty services, consumer electronics, e-commerce transactors, entertainment seekers and travel and tourism,etc. Leveraging AudiencePro, we combined AudiencePro 2P data with Meta Interest segments, achieving precise targeting.
Lift in CTR
Lift in Clicks to Landing Page Views