Channels:
Partner Agency:
Best Data-Driven Marketing Strategy
Best Data-Driven Marketing Strategy
CTR
reach across OTT platforms
Dabur India sought to promote their Odonil Neem air freshener on OTT platforms, effectively reaching niche audiences interested in home care products, all while navigating the OTT advertising landscape to achieve incremental viewership.
"We are thrilled with the outcomes of our collaboration with Vserv AudiencePro. The high VTR and CTR reflect the resounding success of our Odonil Neem air freshener and its appeal to our target audience. This partnership has allowed us to connect with consumers in a captivating and effective manner."
Sanath R. Pulikkal,
Head of Marketing, Home Care - Dabur India Limited
"Vserv AudiencePro's platform was the perfect choice for a campaign of this scale and influence. Their ability to provide quality 2P segments across multiple channels enabled us to effectively reach our niche audience. We are delighted with the outcomes and look forward to future collaborations."
Rahul Chhetry,
Partner, Client Leadership DentsuX
Teaming up with DentsuX, AudiencePro, a customer intelligence and activation platform, used deterministic 2P audience segments to identify a relevant audience such as OTT subscribers, offline product buyers in categories like Air Fresheners and Household Cleaning, Online Grocery Transactors, Departmental and supermarket store visitors, and Utility Bill Transactors, which were then activated across the OTT platforms like Disney Hotstar, Zee5, and Sony Liv to enhance campaign's reach and impact.
The campaign left a scent of success for Odonil:
CTR
VTR
reach across OTT platforms
User interactions across platforms
Video views across platforms