Key Highlights

25%

Lift in High Value Customers

9%

Lift in Install to Signup rate

49%

Lift in Signup to Quality Leads

Challenge

Dezerv, a leading investment company, sought to acquire high value customers via digital performance marketing campaign for their wealth management service while increasing installls and sign-ups that would eventually lead to high quality leads.

"At Dezerv, our marketing efforts are dedicated to reaching ultra-high-net-worth individuals interested in our Portfolio Management Services. By utilizing Vserv AudiencePro, we have observed improved efficiency from our campaign across essential metrics. Vserv AudiencePro has introduced a new dimension to the marketing stack for marketers, and we are excited to expand our partnership with them."

Harsh Verdhan Gupta,

Product Growth, Dezerv

Solution

We carefully selected the most relevant 2P segments from AudiencePro data insights to create a custom cohort which encompassed credit card type: premium, credit score: 700 to 750 or greater than 751, retirement planning and equity investors, digital spend index:elite and offline spend index:elite, etc.

Results

25%