Awards

Gold

Best Data-Driven Marketing Strategy

Silver

Data/Insights

Bronze

Data Insights / Contextual Marketing

Key Highlights

19%

Lift in billing per order

64%

Lift in app install-to-purchase rate

6X

ROAS

Challenge

Domino's aimed to acquire quality users and boost mobile app orders in a campaign designed to connect with new customers. Their challenge was to harness the fast-paced nature of modern consumers on social channels, ensuring that their efforts yielded high Returns on Ad Spends (RoAS).

"With Vserv's AudiencePro platform we're seeing significant uplift in key performance indicators like Billing Per Order (+19%) and Install to Purchase rate (+64%) over existing campaigns whilst maintaining the benchmarks for ROAS."

Arif Ehsan,

Head of Digital Marketing, Domino's

Solution

AudiencePro, as the technology enabler, set out to achieve Domino's brand KPIs on Meta. Leveraging their vast resources, they identified a highly relevant audience including modern trade offline shoppers, online food and grocery transactors, consumer packaged goods buyers, and college students. This custom cohort was then activated in conjunction with Meta Interest Segments to address Domino's challenge of targeting quality users and driving mobile app orders with high Returns on Ad Spends (RoAS).

Results

Meeting the KPI Goals with AudiencePro 2P segments, we helped Domino's achieve:

19%