Channel:
incremental lift in website sessions
lift in assisted conversions
DSP Mutual Fund, a stalwart in the Indian investment landscape for over 25 years, aimed to enhance session rates on their website and boost assisted conversion rates. Their particular challenge was to engage a niche audience of tax-conscious salaried individuals during the January-February-March season.
Data Insights
"Enriching our YouTube campaigns by leveraging AudiencePro deterministic 2P data insights and audience segments became a game changer for us. We were able to layer a transaction-driven sharper in-target audience that gave our video campaigns a heavy boost. Seeing the lift given by data insights, we are happy that it helped us making investments more effective"
Abhik Sanyal,
Head of Consumer Marketing, DSP Mutual Fund
Utilizing AudiencePro technology, we enabled DSP Mutual Fund to efficiently target a relevant audience of investment seekers and tax-conscious salaried professionals. This was achieved by combining custom 2P audience segments, including stock and mutual fund investors, high-income earners, and HNI/Affluent individuals, with YouTube affinity segments, optimizing campaign precision.
With AudiencePro 2P segments activated and the complimenting massive reach of YouTube, the campaign achieved:
incremental lift in website sessions
lift in assisted conversions
in-target users reach
VTR (10secs non-skip ad)