EatSure reduces CAC, improves RoAS with AudiencePro

Channel:

Key Highlights

27%

Saving in CPI Cost

15%

Lift in Install to First Order

Challenge

EatSure aimed to attract new customers with the goals of increasing first orders and reducing customer acquisition costs while scaling.

"At PHD, we're believers in creativity and its many applications - especially when it comes to harnessing data and wielding it to cut through the noise. With the inventive application of customer intelligence, Vserv's collaboration with us sharpened and elevated this campaign's audience targeting, thereby helping our client, Bajaj Consumer Care, achieve great results."

Monaz Todywalla,

CEO, PHD

Solution

Using AudiencePro, EatSure was provided with determinsitic 2P audience data in conjuction with the interest based audience on Meta. We created custom cohorts of determinsitic 2P segments like food and beverage transactors, grocery buyers, UPI transactors, credit card transactors, real money gaming transactors and many more which were later activated on.

Results

27%

Saving in CPI Cost

15%

Lift in Install to First Order

5%

Lift in Avg. Order Value

4%

Reduction in CAC