Lift in ROI
Higher NOP received
Drop Cost Per Lead
HDFC Life aimed to generate more Term leads with a higher NOP's and improve the campaign efficiency
The brand and the agency selected relevant 2P segments from the AudiencePro platform.
AudiencePro 2P deterministic segments were activated on Meta
The brand and the agency selected relevant 2P segments from the AudiencePro platform.
AudiencePro 2P deterministic segments were activated on Meta
Lift in ROI
Higher NOP received
Drop Cost Per Lead