Decreased Cost per Lead

Channel:

Partner Agency:

Key Highlights

2X

Lift in ROI

111%

Higher NOP received

9%

Drop Cost Per Lead

Challenge

HDFC Life aimed to generate more Term leads with a higher NOP's and improve the campaign efficiency

"We are thoroughly impressed with the impact AudiencePro has had on our campaign with iProspect. Their advanced audience segmentation and precise targeting on Meta enabled us to achieve remarkable results, including a 9% lesser CPL, 2X higher NOP received and a massive 112% increase in ROI. These metrics significantly outperformed our BAU benchmarks. The AudiencePro team has been exceptional to work with, and we are excited to continue growing this partnership."

Francis Rodrigues,

SVP – E-commerce & Digital Marketing, HDFC Life

"Insurance is a push category, and finding relevant customers through performance marketing is a daunting task. With AudiencePro, we’ve witnessed a remarkable improvement in our campaigns across Meta. The platform’s unique taxonomy and deep application expertise make them stand out. With APro as an extended partner, we’re now consistently delivering outstanding results for HDFC Life. AudiencePro is a trusted ally in driving marketing efficiency."

Vinod Thadani,

CEO – iProspect

Solution

The brand and the agency selected relevant 2P segments from the AudiencePro platform.

AudiencePro 2P deterministic segments were activated on Meta

The brand and the agency selected relevant 2P segments from the AudiencePro platform.


AudiencePro 2P deterministic segments were activated on Meta

Results

2X

Lift in ROI

111%

Higher NOP received

9%

Drop Cost Per Lead