Channels:
Partner Agency:
Unduplicated reach
Lift in CTR
Himalaya was looking to promote thier neem face wash to target specific audiences like college students, personal care shoppers and while achieving unduplicated reach across multiple channels.
"We had no doubts about the effectiveness of the audience segments provided by the AudiencePro platform. It played a pivotal role in our strategy, enabling us to reach our niche audience with precision and efficiency."
Meghana Gowda,
Digital Planning Manager, Motivator
"When we embarked on this journey, we faced the challenge of connecting with diverse audiences, from grocery shoppers to college students. With Vserv AudiencePro, we got it all in one place - the right set of audiences and the right platforms for targeting. Their expertise allowed us to navigate this complex landscape effortlessly, unlocking unduplicated reach across OTT platforms."
Pratheep Kumar,
Media Manager, Himalaya
Vserv AudiencePro, known for its precision marketing capabilities, crafted a custom cohort of the most relevant audiences on the back of deterministic 2P audience segments. This holistic OTT activation plan was tailored to resonate with viewers on popular platforms such as Zee5, and JioCinema. Vserv AudiencePro's expertise in audience segmentation identified deterministic 2P segments, including Online grocery transactors, offline transactors across products like Skincare, Face care, Beauty aids, Personal cleansing, Haircare, Graduate and Post-Graduate students, and many more.
With AudiencePro's deterministic 2P insights, Himalaya achieved exceptional outcomes on OTT platforms
Unduplicated reach
Lift in CTR
View-Through-Rates
Clicks