Channels:
Partner Agency:
VTR
CTR
Jos Alukkas, a renowned name known for its unwavering trust and elegant craftsmanship, faced the challenge of promoting its latest Subha Manglayam video commercial across various platforms. The task at hand was to pinpoint the most relevant audience segments across channels to effectively promote the brand's newest TVC.
"We are thrilled with the remarkable results of our collaboration with Vserv AudiencePro. Their expertise in customer intelligence and activation, combined with our captivating video creative, ensured that our TVC reached the right audience on OTT platforms. The high engagement rates on Hotstar and Zee5 are a testament to the success of our partnership."
Sushil Kumar,
Chief Marketing Officer, Jos Alukkas
"Working closely with Jos Alukkas and Vserv AudiencePro has been a rewarding experience. The strategic targeting and churning of beautiful video creatives have played a crucial role in achieving exceptional engagement rates on OTT platforms. It's remarkable to witness how the campaign surpassed industry benchmarks, driving impactful results for Jos Alukkas."
Zeba Lakhani,
Agency Spokesperson, DentsuX
AudiencePro, partnering with DentsuX, tackled the challenge by using AudiencePro's quality 2P segments to target Jos Alukkas' ideal audience on OTT platforms like Hotstar and Zee5. They reached niche segments, such as frequent jewellery shoppers, high digital spenders, clothing and accessories enthusiasts, matrimonial service users, and investment planners, ensuring the TVC hit the mark with precision and impact.
With AudiencePro, Jos Alukkas achieved:
VTR for the 40-second non-skippable TVC on Hotstar
CTR on Zee5
Reach on OTT
Impressions on OTT
User interactions
avg. CTR delivered vs planned across OTT platforms (Hotstar anf Zee5)