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Kia wanted to drive brand awareness and meaningful consumer engagement for their new car Syros to stay top-of-mind among relevant audiences.
Best Use of Data & Audience Insights
"At Kia, innovation shapes both our vehicles and how we connect with consumers. For the launch of Kia Syros, we aimed to deliver a campaign as bold as the car itself. AudiencePro’s deterministic 2P segments helped us identify and engage auto enthusiasts and in-market buyers with precision. This enabled rich media creatives to drive strong engagement, high view-through rates, and broad reach. AudiencePro helped us turn insights into real impact—making Syros not just visible, but memorable"
Vijay Kumar,
National Digital Head, Kia India
The brand and the agency selected relevant 2P segments from the AudiencePro platform.
AudiencePro 2P deterministic segments were activated on Display and Video 360
AdLabs at AudiencePro built an interactive ad where users explored the Kia Syros SUV by swiping through key features like Safety Pack, Exterior, and Shark Fin Antenna — with instant options to know more or book a test drive.
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AdLabs creative solution, combined with AudiencePro 2P segments,
brought out results that were nothing short of exceptional!
Lift in Engagement Rate
Engagements