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Partner Agency:
Lift in ETR vs. planned
User Engagement recorded
Maruti Suzuki wanted to create an immersive virtual experience that accurately replicated the comprehensive learning environment of Maruti Suzuki Driving School, enabling prospective learners to explore its facilities, instructional methods, and safety protocols from the comfort of their own homes.
"With Vserv's AudiencePro platform we're seeing significant uplift in key performance indicators like Billing Per Order (+19%) and Install to Purchase rate (+64%) over existing campaigns whilst maintaining the benchmarks for ROAS."
Arif Ehsan,
Head of Digital Marketing, Domino's
AudiencePro combined insights and creativity to tailor a strategy for Maruti Suzuki Driving School. AdLabs, the creative unit of Vserv, created an engaging rich media solution, activated on programmatic platforms to reach the precise audience. Using deterministic 2P audience segments we activated custom cohorts, including two-wheeler owners, graduation and post-graduation disciplines, were targeted for effective engagement on programmatic platforms.
AdLabs - the creative arm of Vserv - crafted an engaging rich media solution using Maruti Suzuki’s service in mind, to create an engaging and immersive experience. The rich media solution by AdLabs enable users to get the feel of driving the vehicle.
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Lift in ETR vs. planned
User Engagement recorded