Channel:
Data Insights
BFSI
Lead Generation
Lead to quality lead ratio
Quality lead to quality quote ratio
Max Life Insurance aimed to generate high-quality leads for term insurance policies through social campaigns, facing the challenge of reaching insurance seekers across diverse affluence categories while maintaining a target Quality lead ratio of 35-40%. Recognizing the significance of driving quality leads in the life insurance industry, Max Life Insurance collaborated with AudiencePro to harness data insights and effectively drive these quality leads.
"AudiencePro's intelligent solution of layering highly relevant audiences from their authentic data pool on social platforms has made our targeting extremely effective & precise. AudiencePro's deterministic data and targeting have enabled us to reach 4.6 million emerging affluent consumers across India. Kudos to the team for consistently delivering outstanding results."
Sameer Jain,
VP– Digital Marketing & Sales, Max Life Insurance
In collaboration with Max Life Insurance to connect with affluent audiences while maintaining a 35-40% quality lead ratio, AudiencePro selected pertinent deterministic 2P segments from their platform, complemented by Meta interest segments. By delving into AudiencePro's 2P data insights, they effectively addressed the brand's KPIs on Meta. This custom cohort of AudiencePro 2P segments was then activated in tandem with Meta-interest segments to optimize the campaign's success.
With AudiencePro, Max Life Insurance achieved -
Lead-to-quality lead ratio
Conversion from quality lead to quality qoute ratio
Quality quote to graduate quote
Click to lead