2X lift in CTR achieved on JioHotstar

Channel:

Partner Agency:

Key Highlights

96%

VTR for 20 seconds ad

2X

Lift in CTR

1.8mn

Views on complimentary brandslate integration

Challenge

Milton was looking to own the 'Back-to-School' moment by increasing awareness and consideration of their bottles and lunch boxes among relevant target audience using OTT platforms.

"Reaching the right audience at the right moment is critical for us and as OTT platforms offer great scale, we wanted some deeper audience cuts to engage better on OTTs. That’s where AudiencePro made the difference. Their deterministic 2P audience segments powered by the smarter audience recommendation by APro Co-Pilot helped us target high potential audiences on JioHotstar. The brandslate integration gave us added impact, with over 1.8 million engaged views. With an impressive 96% VTR, this campaign proved that the right targeting makes every second count."

Arindam Panda,

Head of Marketing, Hamilton Housewares (Milton)

"We trust AudiencePro when it comes to tapping into deep, high-intent audience cohorts and unlocking deterministic, multi-category audience intelligence. For Milton’s back-to-school campaign, we needed precision at scale—and AudiencePro delivered. By tapping into niche cohorts on JioHotstar, we were able to align Milton’s messaging with high-intent moments. The result was a seamless blend of relevance and reach that made the campaign truly impactful."

Sadhvi Dhawan,

Vice-President, Media Blink Digital

Solution

The brand and agency selected relevant 2P segments from the AudiencePro platform

AudiencePro 2P deterministic segments were activated on JioHotstar

The brand and agency selected relevant 2P segments from the AudiencePro platform


AudiencePro 2P deterministic segments were activated on JioHotstar

Results

96%

VTR for 20 seconds ad

2X

Lift in CTR

1.8mn

Views on complimentary brandslate integration