"For us at Nivea, delivering high-performing digital campaigns has always meant deeply understanding who our audiences are—not just demographically, but behaviorally. That’s where AudiencePro came in as a consumer Intelligence platform. With its richer audience intelligence & access to deterministic 2P data, we were able to identify and activate highly relevant user cohorts on Meta. The platform helped us move from intent-based assumptions to deterministic consumer insight-led precision. Our skincare serum campaign leveraged segments like ‘Beauty products Shoppers’ including serum buyers, ‘Frequent Shoppers’, and even evolved digitally active shoppers—unlocking a smarter way to scale. But beyond metrics, it proved that when media and consumer intelligence work hand in hand, brand engagement becomes inevitable. AudiencePro has truly elevated how we approach audience discovery, activation, and campaign ROI"

"As Nivea’s media partner, our goal was to translate their deep consumer understanding into digital outcomes that matter. Its deterministic 2P data gave us the confidence to go beyond conventional assumptions and plan with real behavioral precision. From identifying beauty and skincare enthusiasts to optimizing delivery for the most engaged segments, the platform empowered us to fine-tune every stage of the campaign. The result wasn’t just media efficiency—it was meaningful engagement, at scale. AudiencePro brought intelligence into activation, and precision into performance."