Channels:
Partner Agency:
Million users reached across platforms
VTR across platforms for the 6-second ad
In a competitive market, Nykaa faced the challenge of increasing brand awareness for its all-encompassing beauty platform during the Pink Love Sale campaign. With numerous beauty options available to consumers, the objective was to stand out and resonate with their target audience. The challenge was compounded by the need to deliver this message effectively in a limited timeframe using non-skippable video ads on popular OTT platforms like Disney+ Hotstar, Zee5, and Voot.
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To overcome this challenge, Nykaa leveraged the AudiencePro platform's deterministic data insights and segments to craft a highly targeted approach. By activating custom cohorts including beauty and skin-conscious users, fashion and e-commerce transactors, college students, supermarket visitors, and more, Nykaa ensured that their campaign reached individuals most likely to engage with their offerings. This strategic approach enabled Nykaa to effectively communicate its brand message during the campaign, resulting in impressive user reach and exceptional View-Through Rates (VTRs) across platforms.
With AudiencePro collaboration, Nykaa achieved -
Million users reached across platforms
User interactions across platforms
VTR across platforms for the 6-second ad
VTR across platforms for the 15-second ad