Channel:
Connected Valid Lead Rate
Click to Lead Rate achieved
The primary objective was to enhance lead generation for a Facebook performance campaign while simultaneously boosting brand awareness about policy advantages in P1, P2, and P3 markets. The challenge lay in generating high user engagement for a B2B lead generation campaign, necessitating precise targeting to resonate with the right audience.
"AudiencePro's deterministic data on Meta proved to be driving verified leads for performance campaigns at Onsurity. Our profound understanding of the B2B landscape along with Vserv's digital and tech capabilities enabled us as a team to crack it right. Leveraging AudiencePro 2P Data along with relevant creative ensured that our tailored messages resonated perfectly with our target audience, driving exceptional engagement and conversions. The deterministic nature of the data gave us the confidence of precise targeting, maximizing campaign efficiency and scaling the campaigns keeping our unit economics in check."
Samar Kagalwalla,
Head – Marketing & Growth, Onsurity
To address the challenge of engaging B2B audiences effectively, Vserv employed a data-driven approach. Leveraging Vserv AudiencePro, they combined AudiencePro 2P Data with Meta Interest segments, achieving precise targeting. This strategy resulted in a remarkable 22% Connected Valid Lead Rate, a 5.6% Click to Lead Rate, and over 2.4K Valid Leads, demonstrating the power of data-driven campaigns in B2B lead generation and brand amplification.
With AudiencePro, Onsurity successfully achieved -
Connected Valid Lead Rate
Click to Lead Rate achieved
Valid Leads