Channels:
Most Effective AR/VR
Expertiental
Unduplicated reach cross platforms
Lift in customers likely to purchase
More users associating Oreo with Cookie Day
Cadbury seized the opportunity presented by 'World Cookie Day' to elevate awareness for Oreo by employing an engaging Augmented Reality (AR) filter on Meta and various in-apps and websites. The challenge was to effectively connect with a more precise, in-target audience across multiple channels while ensuring an engaging experience, ultimately resulting in heightened purchase intent. By leveraging this innovative approach, Cadbury successfully bridged the gap between the occasion and their audience, creating a memorable and compelling interaction that drove stronger purchase intent for Oreo.
"For Oreo, we were looking for a partner, who with their innovative solutions, could enable the World Cookie Day campaign for us holistically. And that's when we found Vserv, who not only took the onus of end-to-end delivery of the campaign from ideation to reporting of insights but also delivered great results. Their unique ad was stellar and garnered an impressive 118K+ user interactions. Team Vserv made executing the campaign hassle-free with their unparalleled support and client service."
Anjali Krishnan,
Director Consumer Experience, Mondelez
We created a custom cohort of deterministic segments using AudiencePro. Segments like Grocery buyers, food and beverages transactors, Music and video streaming services transactors, and many more. Bringing the best of both worlds, we combined AudiencePro's deterministic 2P data insights and created a unique rich media experience for our target audience. We targeted the users on social platforms and in-app.
AdLabs, the creative wizards at AudiencePro, designed a unique 'catch the Oreo' gameplay integrated within the Facebook AR filter. The AR filter lets users interact with Oreo cookies in a real-world setup and celebrate World Cookie Day right from where they are.
Backed by AudiencePro’s deterministic data insights and AdLabs’ innovative solution,
Oreo got exceptional results for the campaign
Unduplicated Reach across platforms
lift in customers likely to purchase
More users associating Oreo with Cookie Day
AR interactions
