Channels:
Partner Agency:
rise in e-commerce
sales
higher Engagement
Rate
To boost awareness and online sales for Park Avenue's beer shampoo, soap, and deodorant, we implemented a holistic digital strategy. This approach combined engaging content, ingredient education, user-generated content, and influencer partnerships. Through social media, and a unique rich media experience for customers, we aimed to educate consumers about product ingredients and benefits, ultimately driving online sales.
"Working with Madison Media and AudiencePro to crack this impactful product marketing strategy for Park Avenue grooming products was a thorough delight. While Madison Media understood our vision and brand need, AudiencePro empowered us with their deep audience insights and creative expertise. Engaging the consumers via mobile, an AR-led virtual try-on of Park Avenue grooming products is a great feat we have achieved and we are happy with the way the campaign has been recieved by consumers."
Pooja Sehgal,
CMO, Raymond Consumer Care
We deep dived into the AudiencePro 2P data insights and leveraged the same to meet brand's KPIs on Meta and Instagram. We brought the best of both worlds together and leveraged AdLabs, the creative arm of AudiencePro, to create an AR-led virtual try-on filter on Instagram App showcasing product ingredients. From AudiencePro insights, we identified online and offline grocery transactors, e-commerce transactors, gym and fitness centre visitors and many more relevant 2P segments for Park Avenue
Vserv AdLabs delivered a unique customer experience by showcasing the ingredients of the products like Park Avenue Beer Shampoo, Park Avenue soap and deo. The filter smartly engaged the selfie camera on the users’ smartphone and coaxed users to experience a virtual try-on of the Park Avenue personal care product range. The user was prompted to tilt the head to explore more ingredients and their benefits – all this was done via a Virtual Try-On filter on Instagram app.
AudiencePro 2P segments and creative solutions by AdLabs empowered Park Avenue to achieve
Rise in e-commerce sales
Higher engagement rate than the platform benchmarks
User Engagement
Impressions
