Channels:
Partner Agency:
Uplift in CTR via OTT platforms
Quality Leads
Pidilite aimed to raise brand awareness for Dr. FixIt waterproofing solutions while generating quality leads through integrated video and display campaigns. Their challenge was to precisely target an ultra-niche audience of existing and under-construction Row House Owners in tier 1 and tier 2 cities of India.
Best Data-Driven Marketing Strategy
"We are immensely pleased with our collaboration with Vserv AudiencePro. The partnership not only raised awareness but also resulted in a substantial lead generation, showcasing the undeniable power of data-driven marketing."
Milan Modi,
Business Director, Madison Media Ace
We identified a highly relevant audience for Pidilite's Dr. Fixit, consisting of males aged 25 to 60, Home Loan Transactors, Real Estate and Showroom Visitors, and Building construction material transactors with annual incomes above 15 lakhs. Leveraging AudiencePro's 2P Data Insights, we strategically engaged this niche segment on Meta and OTT platforms like Zee5 and MX Player. These channels have a strong presence in tier 1 and tier 2 cities, effectively reaching the desired target group.
With the strategic 2P audience segments activation across OTT and Meta, we were able to achieve promising results for Pidilite:
Uplift in Click-through-rate via OTT platforms
Uplift in CTR on Meta
Quality leads from high-value & ultra-niche segment
Impressions on OTT
User Interactions across channels
VTR across OTT platforms