Lift in lead to Disbursal rate
Reduction in Cost per Lead
Reduction in CAC
Poonawalla Fincorp wanted to boost loan disbursals from personal loan seekers with good credit worthiness via Meta and Google performance campaign
AudiencePro leveraged its deterministic 2P audience segments to create custom cohorts. We identified most relevant audiences like Premium Credit Card holders, annual income above 7.5Lacs, credit score above 750, etc. Leveraging AudiencePro, we combined AudiencePro 2P data with Meta Interest segments, achieving precise targeting.
Lift in lead to Disbursal rate
Reduction in Cost per Lead
Reduction in CAC