3X lift in Lead to disbursal achieved

Channels:

Partner Agency:

Key Highlights

3X

Lift in lead to Disbursal rate

60%

Reduction in Cost per Lead

44%

Reduction in CAC

Challenge

Poonawalla Fincorp wanted to boost loan disbursals from personal loan seekers with good credit worthiness via Meta and Google performance campaign

"Collaborating with AudiencePro through Ethinos was a game-changer for us. AudiencePro’s precision in crafting a custom cohort of deterministic 2P audiences allowed us to connect with the most relevant audiences across Meta and Google platforms. The results exceeded our expectations, with a remarkable 3X lift in our lead to disbursal rate and a significant reduction in our Cost per Lead. This campaign not only optimized our ad spend but also enhanced our overall efficiency. AudiencePro's data-driven approach truly amplified the impact of our campaign."

Moumita Karmakar,

Associate Vice President - Performance Marketing

"Partnering with AudiencePro for Poonawalla Fincorp's campaign demonstrated the power of audience targeting done right. AudiencePro’s ability to create and deploy highly relevant 2P Audience Segments on Meta and Google Ads significantly boosted the campaign’s effectiveness. The outcomes speak volumes about the precision and effectiveness of AudiencePro’s targeting capabilities. This collaboration set a new benchmark for performance, proving that strategic audience insights are key to achieving exceptional results."

Brijesh Munyal,

Co-Founder & CEO, Ethinos

Solution

AudiencePro leveraged its deterministic 2P audience segments to create custom cohorts. We identified most relevant audiences like Premium Credit Card holders, annual income above 7.5Lacs, credit score above 750, etc. Leveraging AudiencePro, we combined AudiencePro 2P data with Meta Interest segments, achieving precise targeting.

Results

3X

Lift in lead to Disbursal rate

60%

Reduction in Cost per Lead

44%

Reduction in CAC