Channel:
Partner Agency:
Lift in Click-Through Rate (CTR)
Unduplicated Reach
View-Through Rate (VTR)
Raymond was looking to amplify brand awareness and target quality users on OTT platforms but the challenge was to target the right audience and achieve unduplicated reach on OTT platforms
"Thanks to the rich category insights provided by AudiencePro, we achieved an unduplicated reach of nearly 13 million viewers. The ability to reach niche audiences and precisely target specific segments, such as clothing transactors, air travel transactors, e-commerce transactors, and others, was a game-changer. This level of detailed audience selection ensured that our message resonated with the right people."
Himanshu Khanna,
CMO, Raymond Limited
"AudiencePro's data-led strategy, backed by rich category insights, empowered us to craft laser-targeted campaigns. We saw a significant lift in click-through rates (CTRs) and achieved impressive view-through rates (VTRs), showcasing the profound impact of our precise audience targeting. Partnering with AudiencePro consistently amplifies our campaign effectiveness, delivering exceptional and groundbreaking outcomes every time."
Vandana Ramkrishna,
COO, Madison Media Ace
AudiencePro leveraged its deterministic 2P audience segments to create custom cohorts for Raymond. Using category insights generated by AudiencePro platform, we identified key attributes for the category like frequency of buying clothes, digital transaction activity score, online spend habits and many more. We identified most relevant audiences like high-quality clothing transactors, e-commerce transactors, air travel transactors, and users with annual income above 7.5Lac per annum and many more and activated them on OTT platforms Jio Cinema, Zee5, and Disney+Hotstar.
Lift in Click-Through Rate (CTR)
Unduplicated Reach
View-Through Rate (VTR)