Channel:
Partner Agency:
Reduction in CAC
Lift in Conversion Rate
Redbus was looking to target its primary buyers to boost awareness in Chhattisgarh via Youtube campaign. The challenge was to find niche audiences in a tier 3 city which would ultimately lead to acquisition of new users.
"We are thrilled with the success of our rich media campaign, powered by AudiencePro, and in collaboration with PHD Media. The outstanding 3X engagement rate reflects our ability to captivate and engage our target audience, allowing them to experience the Audi Q3 in a truly immersive way"
Moupriya Das,
Assistant General Manager, Audi India
Using AudiencePro, RedBus was able to reach niche audiences in tier 3 city Chattisgarh. The deterministic 2P data was provided in conjunction with the audience on YouTube. A custom cohort of deterministic 2P segments like people transacting in travel and tourism using buses, people transacting on utility apps and many more was created and activated on YouTube.
Reduction in CAC
Lift in Conversion Rate