Channel:
Partner Agency:
Reduction in CAC
Lift in Conversion Rate
Redbus was looking to target its primary buyers to boost awareness using a YouTube campaign. The challenge was to find niche audiences which would ultimately lead to acquisition of new users and also target users in a tier 3 city like Chhattisgarh.
"We are thrilled with the success of our rich media campaign, powered by AudiencePro, and in collaboration with PHD Media. The outstanding 3X engagement rate reflects our ability to captivate and engage our target audience, allowing them to experience the Audi Q3 in a truly immersive way"
Moupriya Das,
Assistant General Manager, Audi India
Using Vserv AudiencePro, RedBus was able to reach deterministic 2P segments. We created custom cohorts of deterministic 2P segments like people transacting in travel and tourism using buses, people transacting on utility apps and many more which were later activated on YouTube. The results were astonishing.
With AudiencePro, Redbus achieved -
Reduction in CAC
Lift in Conversion Rate