Channel:
Organic lift in log-in
Lift in Click-Through Rate
VTR 20secs ad
smallcase wanted to generate and amplify brand awareness about the product amongst its target audience-males via a 20secs non-skippable video ad on popular OTT platform-Jio Cinema and YouTube. However, YouTube provided standard segments, whereas smallcase required segments that represented high-quality financial behavior.
"Partnering with AudiencePro has significantly enhanced smallcase's brand awareness and campaign efficiency. Their targeting led to an approximate 14% organic increase in phone log-ins on the smallcase app."
Vartika Rohra,
Director, Digital Marketing, smallcase
AudiencePro leveraged its deterministic 2P audience segments to create custom cohorts. We identified most relevant audiences like credit score above 650, utility bill payers, health and medical service transactors, bank account holder, salaried professionals and many more which were activated on Jio Cinema and YouTube
Organic lift in log-in
Lift in Click-Through Rate
User Interactions
Unduplicated Reach
VTR 20secs ad