Key Highlights

30%

Lift in Average Order Value

39%

Lift in Click to Order Ratio

21%

Lift in Click-Through Rate

Challenge

Zepto, a leading quick commerce platform, wanted to effectively tap high quality grocery shoppers across ten cities. The brand wanted to see success of the campaign by witnessing the lift in average order value.

"We are very impressed with the wide range of high-quality audience segments available through AudiencePro. Thanks to AudiencePro, we saw a significant increase in AOV, improved install-to-order ratio, and exceeded our ROAS expectations. The most notable result was that they consistently outperformed AAA+ campaigns on ROAS and AOV metrics on Meta. The team at AudiencePro is committed and evolved, and we are enthusiastic about expanding this partnership."

Pawrush Elavia,

Growth, Zepto

Solution

The brand and the agency selected relevant 2P segments from the AudiencePro platform.

AudiencePro 2P deterministic segments were activated on Meta

Results

30%