Programmatic buying is on the rise in India. Stay ahead with AudiencePro 2P Segments ready to be activated on your chosen DSP. Leverage our expertise to optimize your campaigns DV360 and MediaMath. The TradeDesk and Amazon DSP coming to AudiencePro soon.
Nowadays, the paths of discovery and commerce are merging. Social media platforms allow consumers to explore new brands. By utilizing AudiencePro 2P segments that are curated from purchasing data and deterministic signals, enhance the effectiveness of your Meta and Instagram campaigns. Additionally, one can combine them with the inherent segments of the platforms.
By combining Intent signals and Affinity audiences with AudiencePro 2P segments, campaign outcomes can be improved. This method can be used to refine ad targeting strategies and increase the chances of attracting valuable customers. Furthermore, both Search and YouTube campaigns can now uncover fresh results.
Maximize your brand exposure and effectively target valuable prospects by utilizing AudiencePro 2P Segments on our partner OTT platforms. This proven strategy is absolutely guaranteed to elevate your campaign outcomes to new heights.
Highly precise data targeting matched with streaming Audio Ads to captivate your desired listeners on Spotify. Activate our AudiencePro 2P segments via DV360 and get your success heard louder.
With AudiencePro easy channel activation on multiple OTT platforms and YouTube, captivates even the connected TV audiences and drives desired consumer engagement from your in-target audience.
AudiencePro plug-ins for GAM enable agencies to easily activate AudiencePro segments with their direct publisher partners.
Smart integrations with your Martech / Messaging platforms empower brands to leverage AudiencePro segments on your 1P cohorts.
Reduce cost per reach across wall gardens like Meta and Google. AudiencePro 2P premium audiences in conjunction with our platform's unique ability to activate non-overlapping audiences maximise your reach goals against the media investment.
Unduplicated reach across walled gardens or increasing ad frequency across channels are now easily achievable.
Vinayak Singh,
Head of Digital Marketing, Bajaj Consumer Care
"....Vserv AudiencePro helped us to sharpshoot our target audience with its transactional segments. We were able to layer Meta audiences with Vserv AudiencePro 2P deterministic audience segments across hair and beauty categories, which gave our campaign a heavy boost by delivering almost 5X CTR."
Hani Talla,
Partner - Client Leadership, Dentsu X
"With constantly changing media ecosystem and consumer choices, we’ve been looking for futuristic solutions, specially that are data-proof and Vserv has been a great partner in providing us with great solutions like cord-cutter segmentation that will be used to build incrementality across plans."
Abhik Sanyal,
Head of Consumer Marketing, DSP Mutual Fund
"Enriching our YouTube campaigns by leveraging AudiencePro deterministic 2P data insights and audience segments became a game changer for us. We were able to layer a transaction-driven sharper in-target audience that gave our video campaigns a heavy boost. Seeing the lift given by data insights, we are happy that it helped us making investments more effective"
