"We are very impressed with the wide range of high-quality audience segments available through AudiencePro. Thanks to AudiencePro, we saw a significant increase in AOV, improved install-to-order ratio, and exceeded our ROAS expectations. The most notable result was that they consistently outperformed AAA+ campaigns on ROAS and AOV metrics on Meta. The team at AudiencePro is committed and evolved, and we are enthusiastic about expanding this partnership."
Pawrush Elavia, Growth, Zepto
"At Dezerv, our marketing efforts are dedicated to reaching ultra-high-net-worth individuals interested in our Portfolio Management Services. By utilizing Vserv AudiencePro, we have observed improved efficiency from our campaign across essential metrics. Vserv AudiencePro has introduced a new dimension to the marketing stack for marketers, and we are excited to expand our partnership with them."
Harsh Verdhan Gupta, Product Growth, Dezerv
"Collaborating with AudiencePro through Ethinos was a game-changer for us. AudiencePro’s precision in crafting a custom cohort of deterministic 2P audiences allowed us to connect with the most relevant audiences across Meta and Google platforms. The results exceeded our expectations, with a remarkable 3X lift in our lead to disbursal rate and a significant reduction in our Cost per Lead. This campaign not only optimized our ad spend but also enhanced our overall efficiency. AudiencePro's data-driven approach truly amplified the impact of our campaign."
Moumita Karmakar, Associate Vice President, Performance Marketing
"Partnering with AudiencePro has significantly enhanced Smallcase’s brand awareness and campaign efficiency. Their targeting led to an approximate 14% organic increase in phone logins during Primetime on the Smallcase app while our campaign was served on YouTube and Jio OTT."
Vartika Rohra, Director, Digital Marketing, Smallcase
"Thanks to the rich category insights provided by AudiencePro, we achieved an unduplicated reach of nearly 13 million viewers. The ability to reach niche audiences and precisely target specific segments, such as clothing transactors, air travel transactors, e-commerce transactors, and others, was a game-changer. This level of detailed audience selection ensured that our message resonated with the right people."
Himanshu Khanna, CMO, Raymond Limited
"....Vserv AudiencePro helped us to sharpshoot our target audience with its transactional segments. We were able to layer Meta audiences with Vserv AudiencePro 2P deterministic audience segments across hair and beauty categories, which gave our campaign a heavy boost by delivering almost 5X CTR."
Vinayak Singh, Head of Digital Marketing, Bajaj Consumer Care
"...data-driven campaign on the back of 2P intelligence helped accomplish our goal of targeting TV unexposed audiences, building net incrementality over TV for Dettol"
Shashishekhar Mukherjee, Head of Digital Marketing, Reckitt
"With Vserv's AudiencePro platform we're seeing significant uplift in key performance indicators like Billing Per Order (+19%) and Install to Purchase rate (+64%) over existing campaigns whilst maintaining the benchmarks for ROAS."
Arif Ehsan, Head of Digital Marketing, Domino's
"We are thrilled with the outcomes of our collaboration with Vserv AudiencePro. The high VTR and CTR reflect the resounding success of our Odonil Neem air freshener and its appeal to our target audience. This partnership has allowed us to connect with consumers in a captivating and effective manner."
Sanath R. Pulikkal, Head of Marketing, Home Care - Dabur India Limited
"Enriching our YouTube campaigns by leveraging AudiencePro deterministic 2P data insights and audience segments became a game changer for us. We were able to layer a transaction-driven sharper in-target audience that gave our video campaigns a heavy boost. Seeing the lift given by data insights, we are happy that it helped us making investments more effective"
Abhik Sanyal, Head of Consumer Marketing, DSP Mutual Fund
"AudiencePro's intelligent solution of layering highly relevant audiences from their authentic data pool on social platforms has made our targeting extremely effective & precise. AudiencePro's deterministic data and targeting have enabled us to reach 4.6 million emerging affluent consumers across India. Kudos to the team for consistently delivering outstanding results."
Sameer Jain, VP– Digital Marketing & Sales, Max Life Insurance
"The Cross-Channel Full Funnel Solution of AudiencePro is a unique offering from Vserv, where they target high-quality users from their DMP on Youtube first and then retarget the users on Facebook. This integrated approach of Quality Audience data from AudiencePro + Awareness on YT & Remarketing on FB has given us 2X higher conversions vis a vis our standard bottom-of-the-funnel performance campaigns."
Manish U., Head of Growth, OneCard
"We at boAt are always looking for creative and cost-effective solutions to connect with out target audience. Vserv’s experiential and programmatic ads have helped our brand further strengthen its position and draw attention to ANC feature. We look forward to working with the team on many more exciting campaigns."
Vivek Gambhir, CEO, boAt
"We are thrilled with the success of our rich media campaign, powered by AudiencePro, and in collaboration with PHD Media. The outstanding 3X engagement rate reflects our ability to captivate and engage our target audience, allowing them to experience the Audi Q3 in a truly immersive way"
Moupriya Das, Assistant General Manager, Audi India
"I am really happy with the success we have achieved through Vserv AudiencePro and their deterministic solutions which helped MG to create an engaging ad experience for different product sets and helped us achieve our ROAS goals. We’re really thankful to them and we would love to experiment more with Vserv for our future campaigns."
Udit Malhotra, Head Of Marketing, MG Motor India
"Working with Madison Media and AudiencePro to crack this impactful product marketing strategy for Park Avenue grooming products was a thorough delight. While Madison Media understood our vision & brand need, AudiencePro empowered us with their deep audience insights and creative expertise. Engaging the consumers via mobile, an AR-led virtual try-on of Park Avenue grooming products is a great feat we have achieved and we are happy with the way the campaign has been received by the consumers."
Pooja Sehgal, CMO, Raymond Consumer Care
"We wanted to try AudiencePro the minute we figured out how sharply the platform identifies B2B audiences. The platform surprised us by delivering 50% improvement in time spent on-site. Never before have I seen the power of data in action as we did during this campaign"
Piush Sehgal, Channel Marketing Manager, AMD
"Badlaav Humse Hai campaign has helped AU Bank brand grow multifold across multiple brand track metrics over the past 6 months. Partnership with Vserv has helped us in leveraging basic consumer insights to deliver highly engaging & innovative content on digital media to drive brand consideration across our relevant target audience."
Akshay Tapase, Sr. Vice President- Digital Marketing
"For Oreo, we were looking for a partner, who with their innovative solutions, could enable the World Cookie Day campaign for us holistically. And that's when we found Vserv, who not only took the onus of end-to-end delivery of the campaign from ideation to reporting of insights but also delivered great results. Their unique ad was stellar and garnered an impressive 118K+ user interactions. Team Vserv made executing the campaign hassle-free with their unparalleled support and client service."
Anjali Krishnan, Director Consumer Experience, Mondelez
"Vserv AudiencePro’s targeted campaign approach and innovative use of deterministic audience segments helped us engage with the parents and make our #LickAndChomp contest a success. The creative was first of its kind: Kids influencer led Rich media solution, where we looked at having a dialogue with the user to engage better and not just have a monologue approach."
Gunjan Khetan, Chief Marketing Officer, Perfetti
"AudiencePro's deterministic data on Meta proved to be driving verified leads for performance campaigns at Onsurity. Our profound understanding of the B2B landscape along with Vserv's digital and tech capabilities enabled us as a team to crack it right. Leveraging AudiencePro 2P Data along with relevant creative ensured that our tailored messages resonated perfectly with our target audience, driving exceptional engagement and conversions. The deterministic nature of the data gave us the confidence of precise targeting, maximizing campaign efficiency and scaling the campaigns keeping our unit economics in check."
Samar Kagalwalla, Head – Marketing & Growth, Onsurity
"We are thrilled with the remarkable results of our collaboration with Vserv AudiencePro. Their expertise in customer intelligence and activation, combined with our captivating video creative, ensured that our TVC reached the right audience on OTT platforms. The high engagement rates on Hotstar and Zee5 are a testament to the success of our partnership."
Sushil Kumar, Chief Marketing Officer, Jos Alukkas
"When we embarked on this journey, we faced the challenge of connecting with diverse audiences, from grocery shoppers to college students. With Vserv AudiencePro, we got it all in one place - the right set of audiences and the right platforms for targeting. Their expertise allowed us to navigate this complex landscape effortlessly, unlocking unduplicated reach across OTT platforms."
Pratheep Kumar, Media Manager, Himalaya
"Partnering with AudiencePro for Poonawalla Fincorp's campaign demonstrated the power of audience targeting done right. AudiencePro’s ability to create and deploy highly relevant 2P Audience Segments on Meta and Google Ads significantly boosted the campaign’s effectiveness. The outcomes speak volumes about the precision and effectiveness of AudiencePro’s targeting capabilities. This collaboration set a new benchmark for performance, proving that strategic audience insights are key to achieving exceptional results."
Brijesh Munyal, Co-Founder & CEO, Ethinos
"AudiencePro's data-led strategy, backed by rich category insights, empowered us to craft laser-targeted campaigns. We saw a significant lift in click-through rates (CTRs) and achieved impressive view-through rates (VTRs), showcasing the profound impact of our precise audience targeting. Partnering with AudiencePro consistently amplifies our campaign effectiveness, delivering exceptional and groundbreaking outcomes every time."
Vandana Ramkrishna, COO, Madison Media Ace
"Vserv AudiencePro and AdLabs combination continues to be our go-to problem solver for our Perfetti campaigns. With this campaign, our expectations were not only met but exceeded threefold with Vserv AdLabs & its rich-media led solutions always standing out."
Ajay Gupte, WAVEMAKER CEO
"At PHD, we're believers in creativity and its many applications - especially when it comes to harnessing data and wielding it to cut through the noise. With the inventive application of customer intelligence, Vserv's collaboration with us sharpened and elevated this campaign's audience targeting, thereby helping our client, Bajaj Consumer Care, achieve great results."
Monaz Toddywalla, CEO, PHD Media
"With constantly changing media ecosystem and consumer choices, we’ve been looking for futuristic solutions, specially that are data-proof and Vserv has been a great partner in providing us with great solutions like cord-cutter segmentation that will be used to build incrementality across plans."
Hani Talla, Partner - Client Leadership, Dentsu X
"We've been using Vserv for quite sometime now, their precision audience targeting using rich data set delivers all the brand outcomes across the categories and across the campaigns"
Chintan Soni, Vice-President - Digital, Madison World
"Leveraging gamification to solve real-world problems is a pressing need in the current digital landscape. A strong gamification concept by our team drove the much-needed impact in making this campaign a game-changer in the life insurance space. Thanks to Vserv’s sharp targeting & effective campaign execution too, we were able to make this campaign a success. We at iProspect always aim to create innovative & effective solutions for our clients."
Vinod Thadani, Chief Digital Growth Officer, dentsu Media & CEO, iProspect
"They have given us tremendous confidence that any solution can be brought to life, and to top it up there ability to deliver this experience across diverse set of audience cohorts have been phenomenal."
Vishal Kumar, General Manager- Digital, Wavemaker
"Vserv AudiencePro's platform was the perfect choice for a campaign of this scale and influence. Their ability to provide quality 2P segments across multiple channels enabled us to effectively reach our niche audience. We are delighted with the outcomes and look forward to future collaborations."
Rahul Chhetry, Partner, Client Leadership DentsuX
"We are immensely pleased with our collaboration with Vserv AudiencePro. The partnership not only raised awareness but also resulted in a substantial lead generation, showcasing the undeniable power of data-driven marketing."
Milan Modi, Business Director, Madison Media Ace
"Working closely with Jos Alukkas and Vserv AudiencePro has been a rewarding experience. The strategic targeting and churning of beautiful video creatives have played a crucial role in achieving exceptional engagement rates on OTT platforms. It's remarkable to witness how the campaign surpassed industry benchmarks, driving impactful results for Jos Alukkas."
Zeba Lakhani, Agency Spokesperson, DentsuX
"We have been using Vserv AudiencePro for a while now and we have seen consistent performance across campaigns. What I really like about Vserv AudiencePro is that it gets better with time, staying invested helps it's alternate intelligence engine learn better which in-turn helps you improve your campaign performance."
Junaid Hakim, Co-Founder, Narrative Asia
"We had no doubts about the effectiveness of the audience segments provided by the AudiencePro platform. It played a pivotal role in our strategy, enabling us to reach our niche audience with precision and efficiency."
Meghana Gowda, Digital Planning Manager, Motivator
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